Sunday, May 29, 2011

5 Signs You're Not Ready for Social Media

1. Your email list is under 10K names.
2. No one in your organization has "Communications" in their title.
3. You cannot EASILY create landing pages via your website.
4. You don't have or don't know what a CRM is.
5. You're email client is Constant Contact or worse - Outlook!

If I've said it once, I've said it a thousand times.  Don't invest in a social media presence or strategy UNTIL you optimize your website and email list.  There is a huge OPPORTUNITY COST for spending time on Facebook and Twitter when you could be building your home base.

I know it's not exciting but email is still the killer online app, ESPECIALLY when it come to raising money.  If this was true for Obama for America (and it was), it's definitely true for you.

For more information on what the Obama campaign did and what you CAN emulate, read this.

In short, if you want to raise the bar on your online program, you MUST master the basics BEFORE branching out into social media.

Want help? 

Listen to this recent webinar from my company, called Your Website Doesn't Matter: Why Email Still Rules Online Fundraising.

Read The Mercifully Brief Real World Guide to Raising Thousands (if Not Tens of Thousands) of Dollars with Email by Madeline Stanionis. It's an oldie but goodie!

Read Don't Make Me Think! A Common Sense Approach to Web UsabilityHere's a sample chapter for FREE!




Mary Rarick said...

What if you used social media to help you achieve one of the other goals, like increasing the size of your newsletter list?

Jocelyn said...

Hi Mary,

Thanks so much for your comment!

If you're using Facebook or Twitter, for example, to drive traffic to your site AND you are capturing these email addresses that's great!

You're right. Some groups are doing this successfully. However, be sure that these folks are email-responsive. I've heard that many Facebook generated leads do not stay engaged outside of the "Walled Garden."

What's been your experience? Are you successfully converting Fans (Likes) into new leads for your org?


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