Thursday, May 5, 2011

Your Website Doesn't Matter (If No One Goes There!)

I'm always harping on the need for nonprofits to clean up their "houses" online.  But the fact remains, that even if you have a BEAUTIFUL website, it doesn't really matter if no one goes there. Thus, a key challenge for nonprofits it to MARKET their websites so that more people show up, get engaged, and GIVE online.

Register today for Your Website Doesn't Matter: Why Email Still Rules Online Fundraising a FREE webinar hosted by my company, Care2.

When: Thursday, May 12 at 2:00EST

Learn more below.



Your website doesn't matter and your Facebook friends don't care!  Shocked?  Studies show that when it comes to online fundraising only one thing really matters: the quality and size of your email list. Email remains the primary driver of online donations. This was true for Obama's 2008 campaign for President, and remains true for most, if not all, nonprofits raising money online. Yes, you need a secure, functioning website to send people to so they can donate money online. But supporters will never go there on their own in numbers enough to move the needle.

While we all love our Facebook friends and Twitter followers, nonprofits are raising very little money via social networks. At the end of the day the most reliable way to increase the amount of money your organization raises online is to maintain and grow a high quality email list.  Focus your Facebook and Twitter outreach on building relationships with your followers and fans and listening to their feedback.

Join us May 12 at 2PM ET to learn how to grow and maintain a quality email list, and how to make the most of it.

When: Thursday, May 12th at 2PM ET

We have a limited number of teleconference lines available so please take a moment to sign up now. It's FREE.


Lauren Miller, Director of Email and Online Communications Programs, Blue State Digital

Since joining Blue State Digital in 2005, Lauren has developed online communications, fundraising, advocacy, outreach and social media programs for more than 100 political, nonprofit, cultural, academic and corporate clients, including the Democratic National Committee, Senator Ted Kennedy, Wal-Mart Watch and Americans United for Change.

As Director of Email & Online Communications Programs, she currently oversees a team of talented writers and strategists who work with more than 75 active engagements around the world, including the American Red Cross, United Way, Partners in Health, the NAACP, and the American Cancer Society Cancer Action Network.

Prior to BSD, Lauren served as State Volunteer Coordinator for the California Democratic Party and worked in their communications department during the 2004 election cycle. She holds a B.A. in Political Science and Middle Eastern & North African Studies from the University of California, Los Angeles.

Dionna Humphrey, Senior Email Campaigner, Greenpeace

Dionna recently started as the Senior Email Campaigner with Greenpeace USA. Dionna is responsible for developing and implementing metric-driven, multi-year email strategy to maximize the organization's fundraising and online advocacy campaigns. Dionna has worked in grassroots advocacy for more than a decade, focusing primarily online fundraising and advocacy strategies for the past 6 years.

As an independent consultant she assisted her clients with online fundraising, including both email and web. Prior to branching out on her own, Dionna worked as a Campaign Director with MomsRising and Director of Advocacy with the National Parks Conservation Association, where she was responsible for the online and offline grassroots strategy and capacity building. Dionna graduated from the University of Hawaii at Manoa with a BA in Women's Studies and an MA in Political Science. She currently lives in Maryland with her cat Butters.

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