Tuesday, June 14, 2011

Multichannel Fundraising: Magic or Myth?

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. is the answer to all of your fundraising woes.

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? 

And, what if you are “firing on all cylinders” but you’re still not seeing magical multichannel results?

We can help!

Join us on Wednesday, June 29 from 3:00 – 4:00ET for Multi-Channel Fundraising: Magic or Myth?

In this webinar, fundraising experts (and my friends!) from Union of Concerned Scientists and Blackbaud will discuss the most significant results of the newly released 2011 donorCentrics Internet and Multichannel Giving Benchmark Report. This report analyzes data from some of the biggest national nonprofits in the U.S. and includes transactions for over 15 million donors and $1 billion in revenue.

We’ll share the facts and fallacies about online giving.  We’ll also talk about the importance of multichannel fundraising for your nonprofit. Finally, we’ll do our best to answer your questions, including:
  • Online donors?  So what and who cares?
  • How can I leverage online and offline giving for better fundraising results?
  • Where should I invest my limited budget?
This webinar is free but there are limited spaces.  Please register now!


Allison Van Diest, Internet Solutions Architect, Blackbaud

Allison has been a marketing professional for more than a decade. Over the course of her career, she has made the transition from marketing “artist” to marketing “scientist” by uncovering ways to measure the impact of marketing in the organizations serves.  Recently, Allison has been involved in marketing the Blackbaud Internet Solutions division, which provides Internet solutions, marketing strategy and creative assistance to a wide variety of nonprofit customers.  She holds a bachelor’s degree in English from Florida State University and a master’s degree in business from The Citadel.

Karla Capers, Online Director, Union of Concerned Scientists

As the online director at the Union of Concerned Scientists, Karla Capers manages the organization’s online outreach, advocacy, fundraising and marketing. She works with program staff to develop effective, creative online advocacy campaigns that support policy goals and build the organization’s base of activists, scientists and donors.  She develops goals and strategies for, and oversees implementation of, the organization’s online marketing, social media, and supporter engagement activities and works with development staff to create and implement annual online fundraising plans and budgets. Karla joined the UCS in 2005.

Prior to her work at UCS, Karla worked for nine years at Boston-based Corporate Accountability International. In her role as creative director, she oversaw the organization’s website, online advocacy and fundraising, print publications, email communications, and film production. 



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