Beauty is in the eye of the beholder.
One woman's trash is another woman's treasure.
Price is what you pay. Value is what you get. - Warren Buffett
What is Value? It's an important question. Whenever you are selling anything, and as a fundraiser you are selling something, the only way to "move your product" is to understand how it is valued in the marketplace.
According to Dictionary.com, value is the relative worth, merit, or importance of something. According to me, it's the importance that an individual assigns to your product, service or experience.
Value is different for different people. For example, while you may place a high value on a FREE sundae with a cherry on top. More syrupy, sweet stuff may not hold any allure for me.
Here is the mistake that companies and nonprofits make. They assign value to the wrong things!
Technology companies do this all the time. Developers build cool new features that THEY dig but which have no value to the end user.
Nonprofits highlight programs, services and experiences that have very little interest for donors, members, clients or volunteers.
The trick is to be responsive to your "customers'" needs vs. promoting, selling, marketing, pitching, etc. what YOU think your stakeholders need or what YOU really like.
Getting to value means being curious about your work and OBSERVING how it impacts others. It also means setting aside your ego and looking at your organization through someone else's eyes.
Don't make the mistake of assuming that you know or can intuit what other people want, dream about, value and desire. Instead, do the hard work of LISTENING to understand what truly makes them tick. And, then act on that!