Tuesday, July 12, 2011

Internal Marketing

Internal marketing is just as important as external marketing.

Never forget that your boss and your boss's boss and your colleagues are also your audience.

Make the same effort to connect with them as you would with a new donor.

1. Determine what's in it for them.
2. Speak to that.
3. Be respectful, responsive and direct.
4. Say "Thank You."



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