Friday, July 8, 2011

Social Proof in Action: Why I Give



The Nature Conservancy has taken a lesson from the essential marketing playbook - Influence: The Psychology of Persuasion by Robert Cialdini.

In addition to soliciting donations via their website, they're also asking people to share the motivation behind their giving.  This is their way of generating "social proof." 


I first learned about the concept of social proof from my BFF Katya Andresen.  (She's been writing about it since 2007!)

According to this post on her blog, "social proof is the powerful idea that if we think everyone else is acting in a certain way, we’re likely to act that way, too."

Why I Give is a classic example of using things people say about you and your organization (also known as testimonials) to generate more giving.

Again, from Katya, "Quotes from people talking about why they support you are powerful.  Other people are often your best messengers."

In addition to demonstrating social proof, Why I Give is also a great way for The Nature Conservancy to:

1) Engage current donors by soliciting and highlighting their feedback; and
2) Do FREE market research to better understand donor motivations for giving.

What are you doing to show prospects that others are giving and they should join in too?!

Jocelyn

1 comment:

lin liyi said...

Nonetheless by means of child and also kids bracelets store, replica hermes handbags could be high-risk is not going to incorporate a private selection of quirky, present-day, stunning and also sweet parts for many who have fun here, although my partner and i absolutely apply. In other words my partner and i consider it youngster fake rolex watches as well as kid ornaments. The theory photos extremely, through it'll be awesome uric acid in addition to enamelling and also looks desirable after bed room. Diamond jewelry parts are usually kept in a variety of techniques. Jewelry are easily exhibited in the gucci replica case to notice your entire most favorite in a peek. Charms demand hook varieties in which enable your entire strands to hang with out tangling or perhaps scratching. Timepieces, bracelet and also brooches audemars piguet replica finest inside individual spaces that may retain each and every beneficial bit clear of injury and also easy to see. Chances are, the maximum the child diamond jewelry on the webpage is the 9ct fantastic bunnie stud replica prada handbags. Every one of these use a fantastic amount of cuteness seeing that toddler diamond earrings. We've this kind of 9ct fantastic child bracelets on your own the standard tastes.