Tuesday, July 5, 2011

Want to Reach More People of Color? Maybe You Should be on Twitter.

A report from the Pew Internet and American Life Project, which tracks trends in Internet usage, shows that young adults, minorities and urbanites are more likely to be on Twitter than other groups.

While only 8% of adults overall use the micro blogging service, this is pretty interesting information for nonprofits who want to be responsive to the changing demographics of the U.S. and are trying to reach more people of color.

Is your nonprofit on Twitter?  What are you using it for?  And, how do you measure your results?




Kyle Lacy said...

We are on twitter right now, and since we're such a young org, we use it to reach out to as many people in the nonprofit world and get our name out there. However, I'm sure in the future it will be used as a news outlet as well to keep people connected to us. The possibilities are endless!

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