Friday, August 12, 2011

4 Trends That are Changing the Face of Philanthropy


Yesterday, I had the great pleasure of giving the keynote presentation at the 2011 AFP (Association of Fundraising Professionals) NC Philanthropy Conference.

The main goal of my presentation, which you can see above, was to encourage this dynamic group of fundraisers to start thinking about ways to UNLEASH the GENEROSITY of new donors vs. engaging in a "fundraising smack down" with other nonprofits.

There are 4 trends in particular that I highlighted, which will enable us to ENLARGE the donor pie.  They are:
  • Embracing the changing demographics of our country.  In particular, finding ways to engage more people of color, women and young people in philanthropy.
  • Using technology - STRATEGICALLY - to achieve and exceed our fundraising goals. 
  • Embracing technology-driven Social Giving or Peer-to-Peer Giving as a new way to raise funds and friends online.
  • Finding ways to personalize giving by MERCHANDISING your cause.
Unfortunately, you cannot read the full transcript of my presentation, but do take a look at the "Questions for You" which are sprinkled throughout.  I hope they spur your thinking about how to take your fundraising program to the next level while having more fun!

Cheers!

jocelyn

3 comments:

Mazarine said...

The word that stuck out to me the most was "merchandising your cause"

I'd love to learn more about this.

Peace,

Mazarine
http://wildwomanfundraising.com

Jocelyn said...

Hi Mazarine,

Thanks for encouraging me to write more on this topic. Will do!

Jocelyn

Event360 said...

Thanks for the presentation overview. It’ll be interesting to see how fundraising efforts shift to capture these ideas.