Tuesday, September 27, 2011

Is Your Donation Page Ready for Prime Time?

We are fast approaching year-end - that time of year that all fundraisers dream about and dread!

Like retailers, we know that a HUGE chunk of revenue is going to drop from the sky or not.  Manage your campaigns correctly and you're set.  Falter or make a misstep and you can break your annual budget.  It's a nail-biter!

You can't control the economy.  You can't know what disaster, natural or man-made, is going to impact fall fundraising results.

You can get your donation page ready for prime time.  Do it now!

My frolleagues, Alia McKee and Mark Rovner of SeaChange Strategies and Eric Rardin of Care2, wrote this GREAT and FUNNY white paper to help you do some basic usability testing and whip your donation page into shape.

Download and read The 2010 Procrastinator's Guide to Year-End Fundraising today.  (It's a year-oldy but goody.)  In particular, focus on the 11 deadly sins of donate page design.  Here are some highlights.
  • Make sure that your donation form doesn't exceed one page.
  • Don't make me give you my first-born to donate.  In other words, kill any unnecessary fields.  The more information you require the more you kill your conversion rate.
  • Make your donation form about giving and nothing else.  Don't give me options to volunteer, read your mission statement, or watch a video.  Call me crazy but your donation form should be about DONATING!
  • Provide contact information on your form, including a telephone number, in case something goes wrong. 
  • Put a link to your privacy policy.  No one will read it but it will make your donors feel more secure.
  • Showcase your Charity Navigator or BBB Wise Giving Alliance charity seal if you have one.  This gives you street cred.
  • Include an "ask string" or alternative giving levels and make the default gift higher than your average gift in an effort to upgrade donors.
  • Consider including "impact donation labels" or concrete information on what donors "get" at each giving level next to suggested donation amounts.
  • TEST the user experience with three colleagues or friends.  (This is an EXCELLENT idea and will help uncover the majority of problems with your current form.)
Year-end giving is not for the faint-hearted.  Use every opportunity to get it right.  Specifically, spend time next month optimizing your donation form.  You'll be glad you did!




maymay said...

The opposite product inside combination is termed rolex replica sale in fact it is these kinds of anion product which could send out bad ion along with infrared. Precisely what really does this specific accomplish? The idea really helps to quiet along with alleviate your body and mind since you are under-going tense physical exercises. This really is the level of state of mind you'll need to be throughout when you find yourself in a really challenging training. It may look like challenging to think nevertheless for that reason influence in your thoughts, your enjoy could also support ease the strain inside you. Outside of longines replica sale, it helps you are free to snooze less difficult, boost your current attention, create your current immune system characteristics better and in many cases boost the electricity that you've at all hours. This can be form of something useful most from the Ion Athletics Bracelets enjoy. The best thing about it enjoy can be that it must be really not a monotonous hunting unit. It is really brighter when compared with you'll be able to hublot replica, analyzing throughout in 10 gary, according to the type of study course. You can find the idea in a range of distinct hues and they also can certainly always be pretty popular pertaining to both women and men. With a additional techie observe, your bad ion emission via these kind of fake rolex cover anything from 1700 for you to 1900 along with considerably infrared beam emission can be over 90%. Your rubberized can be delicate along with won't bring about just about any problems for your skin layer also. Currently, if you undertake somewhat analysis out there you will probably detect that you have breitling replica sale sorts of Ion Athletics Bracelets enjoy solutions around which have been constructed with Germanium inside combination.

obat herbal said...

obat herbal penderita kencing obat penyembuh kencing nanah alami cara menyembuhkan bueng air kecil obat kencing keluar nanah

obat herbal said...

cara mengobati kutil di kemaluan pengobatan herbal kutil kelamin penyakit kutil kelamin kutil kelamin pbat penyakit kutil kelamin penyakit kutil kelamin_3obat kutil kelamin wanita