Sunday, September 25, 2011

Technology Can't Help You

  • Should you purchase new fundraising software?
  • Should you upgrade your blog to Wordpress?
  • Should you integrate peer-to-peer fundraising into your website?
The answer is, "Yes and No."

If your donation page is non-existent or your website looks like it was created in 2000, then you definitely need to upgrade your stuff.

However, technology ALONE will never help you raise more friends or funds. 

Unless you LEARN how to INSPIRE your donors and ENGAGE them in your work, you'll never raise more money.  It doesn't matter if you have the slickest website, the fanciest fan page or both!

At the end of the day, fundraising is all about INSPIRING OTHERS and building and nurturing RELATIONSHIPS. This can only happen when you write great appeals, thank people for their contributions, explain how their gifts make a difference, show them the impact of their donations, and bring more people into the fold.

Sure technology can FACILITATE connections and make your job easier (sometimes!).  It can also help you save money.  But no technology can make you a better writer or make you love your job more than you already don't or do. 

Want to raise more money this holiday season?

Invest in a staff or board member who ENJOYS connecting with other people, knows how to fundraise and loves to write.

Good luck!



Marc Baizman said...

Preach it, Jocelyn!!!

Esther said...

Love this "yes and no" advice! And for that person hired due to his or her rapport with people, enthusiasm for mission/fundraising, and writing ability -- what a great reason to be hired!

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