Sunday, October 9, 2011

Put Your Most Important Relationships First

I have one husband.

I have one child.

I have four close women friends.

Compare this with the fact that I have 261 "friends" on Facebook, 239 people who have added me on Google+, 500+ contacts on Linkedin, 2,575 followers on Twitter, and 1,437 subscribers to my blog. 

This is not a popularity contest. 

My challenge is this, how in the world do I (and you) manage all of these relationships?

I am struggling to figure this out.

The promise of social media is its ability to connect us to amazing, new people across space and time.  And while I have met new and interesting people on Linkedin and Facebook, that I wouldn't have bumped into elsewhere, I can't keep up with all of these connections.  Not in any meaningful way.

I hate to admit it but I don't have time to thank everyone who RTs (retweets) my stuff on Twitter.  I don't have time to check status updates on Facebook.  Heck, I hardly have time to get through my inbox!

So what's a marketer, fundraiser, aka relationship-builder to do?

I think the answer is twofold.

1) Create a small tribe - a core group of peers, colleagues, friends, etc. and build deep and authentic relationships with this group over time.  Regardless of the tools you use to stay in touch, nurture these relationships with great care.  These people should get the bulk of your time and attention. 

2) Create or join a big tribe - a group of peers, colleagues, friends, etc. and stay loosely connected to these folks over time.  Read their blog posts when you can.  Send an email twice a year.  But instead of aspiring to know these people on a deeply personal level be content with living at arms length. 

The trick is determining who goes into which group and why. 

It may seem obvious, but my husband, daughter, friends and co-workers belong in the first tribe.  I spend most of my time with these folks.  More important, I have committed to making these relationships work.  If I do my core relationships right, my peeps and I will blossom over time.

Vendors, past customers, clients and collaborators go in tribe two.  I nurture these relations as best I can but I don't expect big ROI from these connections.  I spend the minority of my time with these folks. Sometimes (though rarely) someone moves from tribe two to tribe one.

The PAIN of technology is that it has made us more scattered.  I am easily lost in a swirl of insignificant communication.

Don't let this happen to you.  Put your most important relationships first.  Choose your tribes wisely and allocate the majority of your time and attention to the most important people in your life.  Then let go of the guilt that says you're not doing enough.  

Cheers!


Jocelyn

16 comments:

Sue Anne said...

The "tribe" issue is a great way to manage social media. I've had a "must reads" list on Twitter forever (I think I set it up as soon as Twitter created lists). It never has more than 15 people on it, and it's the people I interact with the most and get the most value out of on Twitter. I'm finding groups on Facebook starting to serve that purpose as well. And, you can do the same thing with Google+ circles.

Social media doesn't have to be overwhelming and uber-time consuming. There is no one right way to manage social media and it's all about finding that balance between how much time you're spending & the value you're getting out of it.

Jocelyn said...

Hi Sue Anne,

Thanks for your comment and I think you are so right that more segmentation is needed to make social media more manageable and rewarding.

That is what I like about Google+, i.e. that you start segmenting your contacts from Day 1. That said, I still haven't found time to actually connect with the folks in my key circles yet!

Any other ideas for how nonprofits can still stay sane and do a good job of managing their relationships with donors, advocacy supporters and members via social media?

I hope you are well!

J

CJJohnsonWrites said...

As someone that is shy or introverted by nature, I have found it vital that I build small tribes. I am not the person with 10,000 facebook fans/twitter followers but that's ok. I have resolve with that because I know that the key is strengthening my "core" tribe. It is said that all you need to create a strong brand or aid in furthering your aspirations is 100 "true" fans. Thats my goal :)

maymay said...

Not so if you need to offer fake rolex as being a old-fashioned enjoy, make certain your elderly the idea seems to be, greater the retail price you'll be able to require through the future shopper. Present along with Require: Try out figuring out your enjoy regularly. Try out figuring out their company, your style along with design and style, 4 seasons involving create, your characteristics plus the market place predicament. Never forget no matter whether you wish to offer your enjoy as being a applied enjoy as well as as being a old-fashioned enjoy generally there will be an immediate affect in the hublot replica uk along with require tip. If you find paucity involving present plus the require can be additional the retail price will be additional if your present can be over your require the retail price will be a lesser amount of. Rates: Pertaining to rates your applied enjoy one particular should accomplish a certain amount of market place cartier replica uk. One particular should be specialized. Get a long time daily, go to the Enjoy Look as well as jewelers whom offer designer watches along with keep these things offer the retail price in your case. Do not let the crooks to preserve the idea pertaining to them selves for the morning after which it show you the retail price. Keep these things undertake it looking at anyone if you are generally there. One can possibly perhaps tactic the online pertaining to figuring out the retail price. You'll be able to inquire your Enjoy Look shop to acquire tag heuer replica sale via anyone as well as you'll be able to inquire your ex becoming a specialist and the payment fake rolex watches. If it's in payment your shop attempt to optimize your value consequently each of you have a very good quantity.

obat herbal said...

komplikasi kencing nanah pusat penyembuh kencing nanah ahli herbal kencing nanah pengobatan kelamin keluar nanah

obat herbal said...

nanah keluar dari penis penyakit penis keluar nanah obat penis keluar nanah cara menngobati kencing nanah pada pria herbal gonore cara mengobati kelamin keluar nanah kencing perih dan keluar nanah

wasirdenature said...

pengobatan kutil kelamin kutil di sekitar kelamin benjolan seperti kutil di kelamin obat kutil kelamin di jakarta penyebab kutil di alat kelamin cara mengatasi kutil kelamin kutil di sekitar kemaluan cara menghilangkan kutil di kemaluan kutil di kemaluan obat kutil di kemaluan

wasirdenature said...

ngerinya kutil yang tumbuh di vagina solusi menghilangkan kutil di area kutil di daerah kelamin pengobatan herbal alami kutil kelamin cara mengatasi kutil kelamin cara menyempitkan vagina yang longgar cara membuat vagina tetap menggigit solusi kesehatan perempuan cara merawat vagina agar tidak longgar

herbal medicine said...

pengobatan kutil kelamin kutil di sekitar kelamin benjolan seperti kutil di kelamin obat kutil kelamin di jakarta penyebab kutil di alat kelamin cara mengatasi kutil kelamin kutil di sekitar kemaluan cara menghilangkan kutil di kemaluan kutil di kemaluan obat kutil di kemaluan

obat herbal said...

pengobatan kutil kelamin kutil di sekitar kelamin benjolan seperti kutil di kelamin obat kutil kelamin di jakarta penyebab kutil di alat kelamin cara mengatasi kutil kelamin kutil di sekitar kemaluan cara menghilangkan kutil di kemaluan kutil di kemaluan obat kutil di kemaluan

obat herbal said...

pengobatan kutil kelamin kutil di sekitar kelamin benjolan seperti kutil di kelamin obat kutil kelamin di jakarta penyebab kutil di alat kelamin cara mengatasi kutil kelamin kutil di sekitar kemaluan cara menghilangkan kutil di kemaluan kutil di kemaluan obat kutil di kemaluan

lionelmessi10 said...

pengobatan hebal wasir pengobatan herbal obat penyakit kanker penyakit kanker payudara stadium 3 cara mengobati kanker cara mengobati kanker payudara kanker payudara obat kanker payudara herbal

obat herbal said...

Obat kencing Nanah De Nature Obat Herbal obat Kutil Kelamincara mengatasi kencing nanah bahaya herpes kelamin Pusat obat herbal ampuh pusat obat herbal penyakit gonore atau kencing nanah pengobatan gonore atau kencing nanah pengertian penyakit gonore obat penyakit wasir resep dokter obat penyakit kencing nanah ampuh

wasirdenature said...

kenapa keputihan tidak normal dan mengeluarkan nanah obat kutil herbal di kemaluan cara menghilangkan kutil kemaluan secara alami tips menghindari kutil kelamin tips menghilangkan kencing nanah cara mengobati kelamin keluar nanah obat alam tradisional kencing bernanah obat kutil di kemaluan pria obat kemaluan keluar nanah Obat Ambeien Ampuh Tradisional Resep Obat Wasir obat alami untuk gejala wasir Mengobati Wasir Secara Alami Obat ampuh atasi wasir Obat herbal efektif menyembuhkan wasir Obat untuk kelamin laki laki keluar cairan nanah Obat kemaluan keluar nanah atau gonore Obat cairan nanah keluar dari alat kelamin Mengapa kencing sakit dan keluar cairan nanah Mengapa kencing perih dan keluar nanah Mengapa nanah keluar dari kelamin Obat untuk kutil di sekitar bibir vagina Obat kencing nanah manjur menghilangkan benjolan kutil di vagina wanita

lionelmessi10 said...

kenapa keputihan tidak normal dan mengeluarkan nanah obat kutil herbal di kemaluan cara menghilangkan kutil kemaluan secara alami tips menghindari kutil kelamin tips menghilangkan kencing nanah cara mengobati kelamin keluar nanah obat alam tradisional kencing bernanah obat kutil di kemaluan pria obat kemaluan keluar nanah Obat Ambeien Ampuh Tradisional Resep Obat Wasir obat alami untuk gejala wasir Mengobati Wasir Secara Alami Obat ampuh atasi wasir Obat herbal efektif menyembuhkan wasir Obat untuk kelamin laki laki keluar cairan nanah Obat kemaluan keluar nanah atau gonore Obat cairan nanah keluar dari alat kelamin Mengapa kencing sakit dan keluar cairan nanah Mengapa kencing perih dan keluar nanah Mengapa nanah keluar dari kelamin Obat untuk kutil di sekitar bibir vagina Obat kencing nanah manjur menghilangkan benjolan kutil di vagina wanita

tawfik hassan said...

شركة تنظيف مسابح بحائل
شركة تنظيف مجالس بحائل
شركة مكافحة الحشرات بحائل
شركة مكافحة النمل الابيض بحائل


شركة تنظيف ببريدة
شركة تنظيف فلل ببريدة
شركة تنظيف بيوت ببريدة
شركة تنظيف منازل ببريدة
شركة تنظيف شقق ببريدة
شركة تنظيف مسابح ببريدة
شركة تنظيف مجالس ببريدة
شركة مكافحة الحشرات ببريدة
شركة مكافحة النمل الابيض ببريدة


شركة تنظيف بنجران وجازان
شركة تنظيف فلل بنجران وجازان
شركة تنظيف بيوت بنجران وجازان
شركة تنظيف منازل بنجران وجازان
شركة تنظيف شقق بنجران وجازان
شركة تنظيف مسابح بنجران وجازان
شركة تنظيف مجالس بنجران وجازان
شركة مكافحة الحشرات بنجران وجازان
شركة مكافحة النمل الابيض بنجران وجازان