Sunday, April 8, 2012

The Mission Myth

Sometimes I feel like a capitalist at my nonprofit.

Maybe it's because I'm focused on results.  Maybe it's because I'm a sales gal at heart, i.e. I'm used to having a "number on my head."

Either way.  As a leader at a nonprofit, there are times when I feel out of sync with my colleagues and wonder if I'm too focused on revenue vs. mission.

That is why I LOVED The Mission Myth: Building Nonprofit Momentum Through Better Business by Deirdre Maloney.

Maloney is a veteran Executive Director, who spent seven years learning the ups and downs of institution-building, while leading the Colorado AIDS Project.  The Mission Myth is her excellent attempt to show that it takes much more than passion (i.e. mission) to run a successful, thriving nonprofit.  According to her, it takes passion and The Four Ms: Management, Money, Marketing and Measurement

Whether you are an experienced nonprofit leader or new to the sector, you'll appreciate Maloney's honest and practical advice about about managing your board, getting real about fundraising, enhancing your communication, recruiting new talent, using data to make better decisions and more.  Use it to mitigate your own managerial mistakes.

I hope you will read the whole book but here are a few points that really resonated for me. 

Your mission may inspire you to get up in the morning but it won't make you or your team a success!  Too many nonprofit leaders (you know who you are) are passionate about changing the world and that is a good thing.  But (and there is a big BUT here) if you don't find a way to scale your passion through good leadership, efficient processes, stable funding, transparent policies and more you won't be in business for long.  Don't be fooled by the image of the charitable sector as a poster child for peace, love and happiness.  Running a nonprofit is running a business and it's really hard work.

Be explicit (in your communication).  This is one of the best pieces of advice I've heard lately.  Be explicit, i.e. say what you mean and mean what you say.  This is so hard for many of us as nonprofit leaders.  We don't want to deal with hurt feelings. We long to be liked.  We're nice people. (We work for nonprofits after all!)  Unfortunately, it's not possible or reasonable to expect other people to read your mind (or mine).  To lessen the confusion, frustration and inefficiency at your nonprofit, strive to be clear, succinct and timely in your communication.

Fundraising is sales.  "When you, as part of your organization, engage in fundraising, you engage in sales.  Good sales.  The money you bring in goes toward a cause that matters. You need to understand and embrace this.  If you are unwilling to believe your job is sales, if you think this is an organic process, one where the prospects merely need to hear about your great work and will hand over their hard-earned money, you are kidding yourself."  Amen!

Thanks again to Deirdre Maloney for a solid book and for helping us all to do good well.




John Burke said...

Super post. Super advice. I recently wrote a piece like this on my blog (which I am not trying to promote here) and caught some LinkedIn flack for pointing out that results must always trump mission. So now I am going to add a reference and a link to your good advice in next Tuesday's post. Well said. I feel I am in good company and will surely buy the book!

Dhieka Lantana said...

berita terbaru berita terbaru terpilih
berita internasional berita internasional terpilih
politik politik terpilih
peluang usaha peluang usaha terpilih
berita saham terkini berita saham terkini terpilih
berita ekonomi dunia terupdate berita ekonomi dunia terupdate terpilih
berita artis terkini berita artis terkini terpilih
info film box office info film box office terpilih
musik musik terpilih
bola bola terpilih
jadwal bola jadwal bola terpilih
liga inggris liga inggris terpilih
gaya hidup sehat gaya hidup sehat terpilih
diet diet terpilih
seks sehat seks sehat terpilih
bintang bintang terpilih
vidio vidio terpilih

hoxn Ln said...

technology ecosystem, we are bold move that can not be plans to release a smart Replica Watches that has been simulated. We need to find out whether it is 1 or obsolete, has been ahead of the curve.GENEVA — For six days in late January, Replica handbags the Casino du Lac, a small gambling club behind the Mövenpick Hotel near this city’s international airport, hosted the first-ever handbagreplica Independent Replica watches UK Pavilion, or SIWP, a showcase for 15 artisanal Rolex Daytona .

SteveUrrama said...

I really thank the author of this article, the article has great significance for me, it just leads me to do better things for this life. like the helpful info you provide in your articles.

Aneka Produk Pilihan Oleh Oleh Khas Surabaya
yang hangat di tahun 2017 adalah Oleh Oleh Khas Surabaya dan lapis serta almond Oleh Oleh Khas Surabaya

alaa ammar said...

دار السلام اهم شركة نقل عفش بالطائف وكذلك اهم شركة نقل عفش بمكة وجدة والمدينة المنورة تقوم الشركة بنقل العفش بحفر الباطن وتبوك وجازان وتقوم بنقل الاثاث بالقصيم
شركة نقل عفش بالطائف
شركة نقل عفش بالمدينة المنورة
شركة نقل عفش بجازان وابها

alaa ammar said...

شركة نقل عفش
اهم شركات مكافحة حشرات بالخبر كذلك معرض اهم شركة مكافحة حشرات بالدمام والخبر والجبيل والخبر والاحساء والقطيف كذلك شركة رش حشرات بالدمام ومكافحة الحشرات بالخبر
شركة مكافحة حشرات بالدمام
شركة تنظيف خزانات بجدة الجوهرة من افضل شركات تنظيف الخزانات بجدة حيث ان تنظيف خزانات بجدة يحتاج الى مهارة فى كيفية غسيل وتنظيف الخزانات الكبيرة والصغيرة بجدة على ايدى متخصصين فى تنظيف الخزانات بجدة
شركة تنظيف خزانات بجدة
شركة كشف تسربات المياه بالدمام
شركة نقل عفش واثاث

alaa ammar said...

شركة نقل عفش بالرياض
شركة نقل عفش بينبع
نقل العفش والتخزين
شركة نقل عفش بالمدينة المنورة
شركة نقل عفش بالمدينة المنورة

Pengobatan Atasi Muntah Darah said...

Article extraordinary interest, may be useful for many people

obat polip hidung tanpa operasi
Pengobatan Kuku Cantengan Alami
Cara Ampuh Atasi Benjolan Di Ketiak
Obat Ampuh Iritasi lambung
Obat Atasi Sinusitis Tanpa Operasi
Obat Ampuh Usir Jerawat Tanpa Bekas

messi awaludin said...

nice post friend , Thank you for sharing with us, and we sincerely hope you will continue to update or post other articles
cara menyembuhkan perlengketan usus