Thursday, August 16, 2012

Want to Engage More Women in Your Cause: Try Pinterest

If a picture is worth a thousand words then you may want to check out Pinterest for your nonprofit.

Pinterest is a newish social network that according to the site, lets you "organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.  Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests."

I know.  I know.  Another social network.  Where will you find the time?  How will you measure the ROI?

Good questions!

Still, check out these stats.

Pinterest is now ranked 41st in the world for most trafficked websites.  (This means that Pinterest gets more traffic than!)  Also, it's a haven for women ages 18 - 34.

If you're trying to reach young women, in particular, and you can squeeze a little more time out of your day, Pinterest may be a great way for you to drive more traffic to your site, generate new email sign-ups, showcase the people and spirit behind your nonprofit, and just plain have a little fun!

To learn more about Pinterest or start "pinning" today, check out Steal These 42 Creative Pinterest Ideas for Nonprofits and read, How to Use Pinterest for Business by Hubspot.

Also, for inspiration, check out the pinboards for Oxfam America, Heifer International, and AARP!




Non-profit Websites said...

Love Pinterest :) And yes, I think there are more women over at that social site. Besides reaching women, I think Pinterest is a good place to pin photos and videos that will help nonprofits tell their stories.

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I'll try Pinterest. Thank you for sharing the idea.

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