Wednesday, October 10, 2012

PASSION: The Secret to Successful Fundraising

My church launched its annual stewardship campaign last week.

This is a time when every member of our congregation is asked to reflect on our time, talent and treasure and determine how we want to give back.  While we're supposed to reflect on the use of all of our resources, stewardship campaigns always turn into fundraising drives, because in the end of the day, churches - like nonprofits - need MONEY to pay for programs, salaries, rent, etc.

Let's not begrudge this fact.  Let's simply become better fundraisers!

So how do we ensure that our stewardship and fundraising campaigns are a success?


Say it after me.  "Fundraising is all about tapping into another person's PASSION for a cause."  It doesn't matter what the cause is - feeding the poor, finding alternative sources of energy, or healing broken hearts.  PASSION is the underpinning of philanthropy.

Thus, a first step for all fundraisers is to LEARN what makes our donors feel great!
  • Why are they excited about our work?  
  • What makes their hearts' sing?   
  • What inspires them to be more generous?
In the for-profit sector, we conduct market research to understand what people want, how they want it, when, and why.

We need similar analyses of donor motivation in the charitable sector.

Money for Good: The U.S. Market for Impact Investments and Charitable Gifts from Individual Donors and Investors by Hope Consulting is a great start.  Check out this excellent report to learn more about what motivates donors and use this information to segment your database and create relevant communications, activities, and events that inspire more giving.

Here's the point: Don't fly blind when it comes to understanding why your donors give.  Instead, ASK about and LISTEN to your donor's concerns and fill your appeals with more PASSION!

Happy Fundraising!



claire axelrad said...

Jocelyn, we totally agree.
It's all about passion. And I do whatever I can to help folks remember what inspired them to become involved in the first place. I posted a blog article today on the subject. I think we must be in each others' heads!
Nice post. ;-)

cheap replica watches said...

Likewise, the band is manufactured out of rubber or maybe a similar style of material making sure that salt water will not likely make it deteriorate. Diving wristwatches vary with how deeply fake chanel bags they say they will go. You'll discover that they're going to go knockoff TAG Heuer watches at a hundred measures to three meters, some area of expertise watches possibly go in excess of 500 measures. The depth you look for would depend on what style of diving you've planned to complete. If you've planned to complete normal diving from the pool, then $ 100 or so knockoff U-Boat watches meters can be sufficient, even so, if you've planned to complete some scuba you really need to find a wrist watch that should go two $ 100 or so meters. fake watches Likewise, the better the interesting depth, the more which the watch is fake Omega Watches able to withstand blobs.

Junda Xu said...

20150722 junda
nike blazer pas cher
coach outlet
true religion sale
replica watches rolex
longchamp le pliage
michael kors outlet
michael kors watches
chanel online shop
pandora charms
christian louboutin
oakley outlet
mont blanc pens
burberry scarf
jorda femme pas cher
prada outlet
football jerseys
cheap ray bans
louis vuitton sito ufficiale
ray ban glasses
jordan femme
ed hardy uk
christian louboutin shoes
soccer shoes
cheap oakleys
coach outlet
polo ralph lauren
soccer outlet
cheap air max
michael kors uk
ed hardy clothing outlet
coach factory outlet
kate spade new york
chanel bags
true religion sale
michael kors handbags
coach factory outlet
kate spade handbags
cheap oakley sunglasses
coach outlet store online

hoxn Ln said...

MB&F, in 2005.“I used my savings and worked alone from handbagreplica my flat, and the first pieces came out in 2007,” Mr. Büsser recalled. “I was so close to bankruptcy.”Mr. Büsser’s risk-taking Replica watches UK ethos struck a chord with Nick Linca, a managing partner in Provident Jewelry, a retailer based in Jupiter, Fla. Replica handbags After a few disenchanting encounters with brands owned by the big groups — powerful brands have Rolex Daytona been known to dictate how much Replica watches.

Cara Ampuh Mengatasi Sariawan said...

It is good we use in herbal medicine, as they may awake to the authenticity of the drug product :)

Pengertian Sampai Cara Pencegahan Diabetes Melitus
Pantangan Makanan Untuk Diabetes Melitus
Pengobatan Jantung Bengkak Alami
Pengobatan Yang Ampuh Untuk Kanker Mulut
Pengobatan Radang Amandel Sampai Sembuh
Obat Herbal Alami Pembersih Rahim Pasca Keguguran

Tani Shrivastv said...

Uniraj Result 2017
Mumbai University Result 2017
BNMU Result 2017
GNDU Result 2017
BAMU Result 2017

Pengobatan Jantung Bengkak said...

Nice, have the motivation for everything

Pengobatan Ampuh Jantung Lemah
Obat Jantung Bocor
Cara Cepat Menyembuhkan Kanker Tenggorokan
Pengobatan Limpa Bengkak Tanpa Operasi
Inilah Khasiat Kulit Manggis Untuk Kanker Payudara
Pengobatan Flek Paru-Paru Ampuh

alaa ammar said...

شركة نقل عفش بالرياض وجدة والدمام والخبر والجبيل اولقطيف والاحساء والرياض وجدة ومكة المدينة المنورة والخرج والطائف وخميس مشيط وبجدة افضل شركة نقل عفش بجدة نعرضها مجموعة الفا لنقل العفش بمكة والخرج والقصيم والطائف وتبوك وخميس مشيط ونجران وجيزان وبريدة والمدينة المنورة وينبع افضل شركات نقل الاثاث بالجبيل والطائف وخميس مشيط وبريدة وعنيزو وابها ونجران المدينة وينبع تبوك والقصيم الخرج حفر الباطن والظهران
شركة نقل عفش بجدة
شركة نقل عفش بالمدينة المنورة
شركة نقل اثاث بالرياض
شركة نقل عفش بالدمام
شركة نقل عفش بالطائف

alaa ammar said...

شركة نقل عفش بمكة
شركة نقل عفش بينبع
شركة نقل عفش بالخرج
شركة نقل عفش ببريدة
شركة نقل عفش بخميس مشيط

alaa ammar said...

شركة نقل عفش بالخبر
شركة نقل عفش بالقطيف
شركة نقل اثاث بالاحساء
شركة نقل عفش الجبيل
شركة نقل عفش بالدمام

Cara Menyembuhkan Pembengkakan Prostat said...

Interesting and nice information, thanks for sharing :)

Pengangkatan Kista Bartholin Tanpa Operasi
Obat Penurun Berat Badan Alami
Pengobatan Keloid Secara Efektif
Pengobatan Luka Gangren Sampai Sembuh
Cara Ampuh Atasi Bopeng
Cara Ampuh Atasi Fatty Liver

Md Farhan Rasool said...

Great Article
I am also read every article for many ideas and words learn increase ideas overal all benifits ideas an improve them Thanks sir sharing this article.
Zero Movie Shahrukh Khan 2018
Happy Valentine Day Images 2018
Aiyaary Full Movie Download 480p
Happy Valentine Day Images 2018

Sofiajones said...

The fatality of Jesus happened across the Jewish Passover, which is typically presented on first full moon following a vernal equinox.
Religious Easter Images
Happy Easter Quotes

Anonymous said...

Memorial Day Quotes
Ram Navami Images
Happy Easter Images 2018
Mothers Day Images 2018

نور الهدى said...

شركة غسيل خزانات بالمدينة المنورة و عمال مروبون وحاصلون على شهادة صحية فقط اتصل بنا لتحصل على افضل خدمة غسيل خزانات

messi awaludin said...

Take every chance you get in life, because some things only happen once
cara menghilangkan lemak berlebihan di leher dan dagu berlipat

Dorothy Dora said...

Hi buddy, your blog' s design is simple and clean and i like it. Your blog posts about Online Dissertation Help are superb. Please keep them coming. Greets!! Superfighters

Mr Vip said...