Thursday, December 27, 2012
The first marketing book up for me in 2013 is To Sell is Human: The Surprising Truth About Moving Others by Daniel Pink.
Pink is a great writer and thinker. Maybe you have already experienced his genius in Drive or A Whole New Mind?
I'm interested in learning more about how we can get better at influencing vs. pitching donors and making them feel passionate about our causes.
To learn more about the book, watch the trailer above or download the introduction by subscribing to his e-newsletter via his site.
Here's to honing our sales and fundraising skills this year in order to keep the donors we already have and bring new ones into the family!