Friday, March 30, 2012

New FREE e-Book on Email Marketing for You!

  • Want to save money on your print newsletter?
  • Want to provide your constituents with instant updates on your work?
  • Want to help save the planet?
Start an email newsletter today!

Download this e-book - From Print to Email: Take Your Newsletter on an Epic Journey, by Kivi Leroux Miller of Nonprofit Marketing Guide, sponsored by Network for Good.

Happy communicating!

Jocelyn

Wednesday, March 28, 2012

Please Vote for the Next Winner of the Care2 Impact Prize

Recognizing great work is something we can never do too often.  And in the nonprofit sector, where so much good work is being done every day, with so much heart, and for such great causes, well, as Willy Loman says in Death of A Salesman:  "Attention must be paid."

That's why I think that each of us who work in the nonprofit sector -- especially if we're doing marketing, fundraising, advocacy and social media -- should take a minute and go cast a vote for the next winner of the Care2 Impact Prize. (Full disclosure: My former employer, Care2, created this prize in partnership with NTEN (I am on their board), to celebrate the work of professionals in the nonprofit sector who are making important contributions to the field of online advocacy, online fundraising or both.

Vote now!

Anyone can vote, starting now until noon Pacific Time on Monday, April 2nd.

The winner gets a cash award of $1,000, plus $1,000 to donate to their favorite charity. The prize will be awarded on April 5th at NTEN's Nonprofit Technology Conference in San Francisco.

This year's five nominees are an inspiring bunch, namely:

Marc Sirkin - VP of Social Marketing & Online Fundraising at Autism Speaks
Paull Young - Director of Digital at charity: water
Nancy Lublin - CEO & "Chief Old Person" at DoSomething.org
Geoff Handy - VP of Direct Marketing & Membership at Humane Society of the United States
Vinay Bhagat - Founder & Chief Strategy Officer at Convio

 So let's help to recognize these folks today, because remember:  "Attention must be paid!"

Cheers!

Jocelyn

Wednesday, March 21, 2012

Is Your Website Slick or Ick?


Your website is your home base on the Web. 

It's also your primary tool for online fundraising. 

Make sure it's Slick vs. Ick!

Take this fun quiz from my company - Network for Good.

Next, sign up for this FREE webinar and learn more about this 6-week training.

Cheers!

Jocelyn

Wednesday, March 14, 2012

I'm Teaching Tomorrow. Want to Come?

 

Tomorrow I have the pleasure of teaching a session, called Growing Donor Support: Planning for the Changing Face of Philanthropy at Association of Community Services.  I'll be walking through a variation of the deck above.

Will you join us?

The session will be held on from 8:30am - 11:30am at the Association of Community Services of Howard County Office located on the Ninth Floor of 10480 Little Patuxent Parkway in Columbia, MD.  The cost is $60.

Cheers!

Jocelyn

Tuesday, March 13, 2012

Making Mistakes


I made a mistake today. 

The impact was frustration, embarrassment and shame. 

I'm learning SLOWLY but surely that I am not perfect and that making mistakes is a result of being human.  But that doesn't mean that my mistakes FEEL less painful.

Here is the good news. 

Mistakes are essential to growth.  Actually, that's not true.  LEARNING from mistakes is essential to growth. 

Unfortunately, too many of us (including me) numb out, ignore, flee, or react defensively against the fact of our failings.  And these habitual reactions cause MORE pain and suffering for ourselves and others.

Can you let yourself be wrong?  Can you stomach the pain that comes from a screw up?  Can you be compassionate with yourself and others? 

If so, you're on the right track. 

Mistakes are inevitable.  It's how we handle them that makes all the difference.

Peace,

Jocelyn

Friday, March 2, 2012

Good Leadership is Good Marketing

I've been doing TONS of reading over the past six months on Leaders and Leadership - how to be one, what to do, what to avoid, how to improve, etc...

All this reading has me thinking that good leadership - while it is a unique discipline in its own right - is not much different from good marketing.  Let me explain.

Plain and simple the goal of leadership is to INFLUENCE others to action.  It doesn't matter what that action is.  It can be achieving monthly marketing and sales goals (my world), launching a new product on time and on budget, hitting a fundraising goal or curing chronic disease.  Regardless of the action in which you are engaged, all great leaders must MOBILIZE and MOVE others toward an outcome.  You can only do this consistently and well if you have INFLUENCE over others.

Marketing is similar.  With all of your Tweets, Updates, Emails and Edits, are you not trying INFLUENCE other people to donate, take action, tell their friends and join your cause?

The answer is"Yes!"

The question then is HOW do you do it?  How do you increase your influence over others in a POSITIVE manner?

According to the genius that is John Maxwell, if you want to be a better leader or marketer, i.e. influencer you have to do the following:

(Read the book yourself to get all of the answers.) :)
  1. CONNECT to the HEART - People listen to and follow people who know and care about them.  Leaders and marketers must be intimately acquainted with those they lead.  What motivates them?  What keeps them up and night?  Where do they struggle and where do they succeed?  While numbers and data have their place ("We've got to raise $100,000 this quarter to hit our donation target!"), great leaders and marketers know that data is not enough to move people to action.  They connect with the hearts of their followers first.
  2. BE TRUSTWORTHY - People listen to and follow people they trust.  This is why research consistently shows that when it comes to recommendations for products, services, and charities to support, people often look to family and friends vs. institutions to point the way.  So, how do you gain trust as a marketer or leader?  Be TRUSTWORTHY.  Share your vulnerabilities.  Say what you are doing to do and do what you say.  Never lie.  Ever.  Say "I'm sorry."
  3. EXECUTE - People listen to and follow people who get things done.  This may seem like a contradiction to the points above but it's not.  You can be the nicest person in the world but as a leader or a marketer, your influence will not grow unless you can achieve results.  Let's face it.  People want to be on a winning team.  This is not to say that they want to win at all costs but they do want to know that their hard work, time and talents are put to good use.  Achieving results is also key to increasing your influence.  Treat people well and get the job done. 
Cheers!

Jocelyn