Building a nonprofit is not easy. You need a compelling mission that matters to others, good management and, of course, money.
You also need a market to "sell" to. For nonprofits, this means you have to build a base of prospective donors to engage in your cause.
I've talked about donor acquisition and list building on the blog and in other places.
Today I want to highlight a FREE webinar on Tuesday, September 18 from 2:00 - 3:00 ET from the super smart folks at Copyblogger. It's called From New List to Critical Mass: Grow Your Audience Without Content Marketing.
According to Copyblogger, in this webinar you will learn:
- What is a Minimum Viable Audience, and why you want one
- The right ingredients to organically grow a healthy opt-in list
- How minimum is minimum?
- Reading your audience’s mind: the right and wrong way
- What the "lean startup" trend can teach you about building an audience