Saturday, February 16, 2013

Can You Pitch Like Pixar?

 
Once upon a time it was really hard to reach the poorest and most vulnerable children in the developing world.

Every day, donors poured money into big international aid organizations and governments but their money never got to the children who needed it most and children, families, and communities suffered.

Until one day, donors invested in a new model of giving called Grassroots Philanthropy, which involves finding, supporting, and strengthening the best organizations and leaders already on the ground doing the hard work of serving the vulnerable children in their communities.

Because of that, millions of children now have the resources they need to grow, learn, and thrive. 

Because of that, donors now have a way to make a MEANINGFUL difference in the lives of the poorest and most vulnerable children

Because of that, donors can ensure that their giving achieves maximum impact and goes where it is needed most. 

Until finally, it became clear that Grassroots Philanthropy is the ONLY way to invest your time, talent, and treasure if you REALLY want to change the future of children around the world.

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I wrote this "Pixar pitch" after reading Dan Pink's newest book - To Sell is Human: The Surprising Truth About Moving Others.

What do you think?

Does it work? 

Does it make you want to invest in my organization The Global Fund for Children

Until reading, To Sell is Human, I didn't realize that there is a very powerful, persuasive, and predictable way of pitching stories that if done well it can sell millions!

Take a look at Pink's ideas for pitching your organization, cause, or passion and let me know what you think.

Does it make you a better fundraiser?

Jocelyn

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