Tuesday, June 4, 2013

To Video or Not to Video?



Video, video, video!  We love it.  We can't get enough of it.  Most important, we know that video can be a powerful tool for MOVING our stakeholders to ACTION for our causes.

Then why don't nonprofits use video more and make it the centerpiece of our marketing communications strategies?

Thanks to the kind folks at See3, YouTube, and Edelman, you can find the answer to this question and more in Into Focus: The First-Ever Benchmark Report and Guide for Nonprofit Video.  It's FREE!

Here are the key takeaways:
  • Nonprofits believe that video is important, and getting more important every day.
  • Organizations want to make more video, but aren't allocating the funds to do so.
  • It's hard to measure the ROI of video and that may be one reason that we don't use it more.
  • We have to change our cultures to embrace the importance of video.  In the same way that we had to be convinced to adopt online tools (like websites!) for marketing communications, we now need the buy-in to adopt video.
My addition: We need to know what we want our videos to DO!  See the great, graphic above from the report.  I hope you'll check it out!

Want some inspiration?

Watch the video below we did to thank our donors at The Global Fund for Children and share your best videos in the comments!

Cheers!

Jocelyn



38 comments:

Anonymous said...

Lively Snowboard Start BagThis start rolex replica is really a brand new edition associated with start tote with this previous summer time. It's shock absorbing along with sternum secure as well as diagonal snowboard have deals with. In addition, this is constructed of water-resistant supplies. A lot of women desire to personal this kind of start tote because they appears much more personal as well as hublot replica. There are lots of totes available nowadays which are macho as well as fashionable. They are able to truly provide a guy the ls really feel. Whilst with regard to a long time, totes had been solely the girl's item, they're situation anymore. They provide perform, traditional cartier replica sale as well as may be used with regard to something, be it function or even enjoyment. The current totes are available in a multitude of designs as well as materials as well as may be used through the aged as well as youthful as well. They are a few of the primary kinds which you might like to cartier replica watches through... Briefcase : If you would like something which will help you have your own essential paperwork as well as company products, after that you will need to pick a briefcase. Conventional briefcases had been difficult as well as boxy, however creative designers have in addition looked over which as well as transformed this as much as reveal the current contemporary hair styling. Briefcases these days possess a more recent advantage along with buy rolex replica edges plus they provide much more add-ons to complement a sophisticated company mankind's requirements for example wallets to have an iTouch or even comparable item, hearing marijuana openings with regard to RECORDING gamers, mobile phone wallets, inside glasses with regard to laptop computers plus much more.

sbobet casino said...

You should write about the model/version on the blog. You can expose it's perfect.

sbobet said...

Thank you for another fantastic posting. Where else could anyone get that kind of information in such a perfect way of writing? I have a speech next week, and I was looking for more info ;)

Judi bola online said...

definitely a great post. Hats off to you! The information that you have provided is very helpful.

Kelly Anni said...

We are really grateful for your blog post. You will find a lot of approaches after visiting your post. Great work : contact form | snapchat emoji

Jannie Caroline said...

good

zynga poker
zynga poker
zynga poker
zynga poker
zynga poker

艾丰 said...

jianbin0815
true religion jeans
ugg boots
dior sunglasses
longchamp outlet
michael kors outlet store
air max 90
canada goose uk
nike air huarache
air force 1 shoes
longchamp outlet
ralph lauren pas cher
moncler outlet
mulberry outlet
michael kors outlet
michael kors outlet clearance
tory burch shoes
adidas uk store
polo ralph lauren outlet
ghd hair straighteners
tiffany and co
michael kors handbags wholesale
nike outlet store
ralph lauren outlet
moncler outlet
ugg boots
pandora outlet
kate spade uk outlet
air max 90
cartier sunglasses for men
michael kors outlet store
soccer jerseys wholesale

Jannie Caroline said...

togel singapura
togel singapura
togel singapura
togel singapura

chenlina said...

adidas yeezy 350
coach outlet
michael kors outlet
coach outlet
burberry outlet
ugg outlet
jordan shoes
ray ban sunglasses
dallas mavericks jerseys
miami heat jerseys
chenlina20161007

hoxn Ln said...

Corvin Lask, left,Replica handbags and Chris Noerskau, co-founders of Slow Replica watches UK . The two set up the company partly as a way to take control of their own time after busy corporate careers.A Rolex Daytona That Tries to Slow Things DownFEB. 23, 2015 .Harry Winston’s Emerald Signature secret handbagreplica layers diamonds of various cuts.Blurring the Lines Between Jewelry and Replica Watches FEB. 23, 2015.Yet at a time when sagging demand in China.

merry tanaka said...

domino qiu qiu

zynga poker

sinidomino

Ann Lily said...

I would like more information about this, because it is very nice. Thanks for sharing. The game five nights at freddy’s 4 you like it? The official hotmail sign in app brings the best of hotmail login to your iPhone or iPad

happy wheels said...

This is an interesting site, serious!Really these contents needs to be shared on social networking sites as they are really the brief and great masterpieces here

Austin Micheal said...

some marketing department is always being to have a great society where we do not think that we always keep doing something really amazing in order to keep looking for a good task Professional Research Paper Writers

Kuldeep said...
This comment has been removed by the author.
Meghna Sharma said...

JKBOSE 12th Result 2017
Karnataka PUC Result 2017
Kerala HSE Result 2017
Maharashtra HSC Result 2017
MPBSE 12th Result 2017
TN HSC Result 2017

usps tracking said...

Thank you for sharing this article with us! I believe there will be more people like me, they can find many interesting things in this article of you!
usps tracking

Rajanikant Bhau said...


Hptech Board Result 2017
Barkatullah University Result 2017
MMHAPU Bihar Result 2017
MPBOU Result 2017
BU Jhansi Result 2017

Md BadshahAnsari said...

Bihar Board 12th Arts Results
Bihar Board 12th Science Results
Bihar Board Science
Bihar Board 12th Commerce
Tips And Daily WWE News
Bihar Board Results 2017

PSEB Result said...

pseb matric result 2017
Bihar board Inter Result 2017
JAC Inter Result 2017
UP Board Inter Result 2017
JAC Matric Result

Chandan soni said...

allahabad university Bsc 2nd Year Result 2017
allahabad university Ba 2nd Year Result 2017
allahabad university BA 1st Year Result 2017
MLSU BA 1st Year Result 2017
MLSU BA 3rd Year Result 2017

slither io said...

Interesting article! Thank you for sharing them! I hope you will continue to have similar posts to share with everyone! I believe a lot of people will be surprised to read this article!
fb login

Evelin Harriet said...

Nice article, I loved it. Thanks for sharing and keep sharing.
erp software in chennai
cloud erp software in chennai

happy wheels said...

Thanks for your post! I believe there are many who feel the same satisfaction as I read this article! I hope you will continue to have such articles to share with everyone!
abcya

Fanny Chan said...

nice post
bandar poker online indonesia

Firmansyah Mar said...

Show my article Obat Gatal Akibat Herpes Fine Obat Pegal Linu play Obat Batuk Berdarah setting Obat Pengapuran Tulang Lutut Thanks...

Denny Suparman said...

Story Obat Pembuluh Darah Pecah Thank you...

Learn Color 4Kids said...

This is really interesting information for me. Thanks for sharing!

wingsio said...

Yes, the article I was looking for. Your article gives me another approach on the subject. I hope to read more articles from you.

vex 3 said...

Your article is awesome! How long does it take to complete this article? I have read through other blogs, but they are cumbersome and confusing. I hope you continue to have such quality articles to share with everyone! I believe there will be many people who share my views when they read this article from you!
io games

Nurhasanah herbal said...

thank you very useful information admin, and pardon me permission to share articles here may help

Obat bronkitis kronis
Obat dispepsia
Obat lambung bengkak

skype login said...

Interesting post! This is really helpful for me. I like it! Thanks for sharing!

gmail sign up said...

I truly enjoy simply reading all your weblogs. Just wanted to inform you that you've got people like me who love your work. Definitely a excellent post. Hats off to you

Teresa Hamilton said...

making a video which is enjoyable is not good at all. I tried one but it didn't work at all, even when I re-watch it, I feel embrassing :)
instagram online

Winda Pratiwi said...



poker online terpercaya

judi online uang asli

judi poker indonesia

promo bonus poker terbesar

agen poker terbaik

Togel Online aman dan terpercaya

Bandar Togel Online

Judi Online Togel singapore

Prediksi Togel Online hongkong

Togel singapore

Togel Hongkong

Togel Sydney

Taruhan bola indonesia

judi bola terpercaya

Online Casino indonesia

alaa ammar said...

ارخص شركة نقل عفش بالمدينة المنورة
شركة نقل عفش بالقصيم
شركة نقل عفش بخميس مشيط
شركة نقل عفش بابها
شركة نقل عفش بتبوك

alaa ammar said...

شركة نقل اثاث بمكة
شركة نقل اثاث بالطائف
شركة نقل اثاث بينبع
شركة نقل اثاث بالدمام
شركة نقل اثاث بنجران

alaa ammar said...

شركة نقل عفش بالقصيم
شركة نقل عفش بتبوك
شركة نقل عفش بابها
شركة نقل عفش بنجران
شركة نقل عفش بحائل