Tuesday, June 4, 2013

To Video or Not to Video?



Video, video, video!  We love it.  We can't get enough of it.  Most important, we know that video can be a powerful tool for MOVING our stakeholders to ACTION for our causes.

Then why don't nonprofits use video more and make it the centerpiece of our marketing communications strategies?

Thanks to the kind folks at See3, YouTube, and Edelman, you can find the answer to this question and more in Into Focus: The First-Ever Benchmark Report and Guide for Nonprofit Video.  It's FREE!

Here are the key takeaways:
  • Nonprofits believe that video is important, and getting more important every day.
  • Organizations want to make more video, but aren't allocating the funds to do so.
  • It's hard to measure the ROI of video and that may be one reason that we don't use it more.
  • We have to change our cultures to embrace the importance of video.  In the same way that we had to be convinced to adopt online tools (like websites!) for marketing communications, we now need the buy-in to adopt video.
My addition: We need to know what we want our videos to DO!  See the great, graphic above from the report.  I hope you'll check it out!

Want some inspiration?

Watch the video below we did to thank our donors at The Global Fund for Children and share your best videos in the comments!

Cheers!

Jocelyn



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